Creating lasting value through innovative design

Our Sporting Approach

Since 1955, when our founder Gouldie Odell created in Charlotte, North Carolina, the pairing of Ovens Auditorium and the Charlotte Coliseum – a stunningly modern design that burst into public view on the cover of Time magazine - the Odell Sports & Entertainment Studio has been building places of public assembly in cities across the breadth of this country. With our gifted group of designers and other professionals who specialize in exciting and beautiful arenas, civic centers, stadiums, sports complexes, and other public assembly venues, we offer a unique and successful approach built upon our thorough understanding of the business of sports and the operational needs of sports and public assembly facilities. Our designs accommodate the demanding requirements of single-use/single-sport venues, as well as multi-use venues that require fast, efficient changeovers between differing events.

To enhance the experience that athletes and entertainers have in our buildings, we create functional and convenient performance and back-of-house facilities equipped with the latest amenities. We also enrich the spectator experience with environments that integrate the newest concepts in food and beverage and retail uses with premium seating, stadium clubs, and a great diversity of seating options. We also increase revenues for our clients by designing spaces that offer the greatest potential for branded, sponsored environments.

Our high-quality projects are the result of the our company’s commitment to an integrated design process that produces quality coordinated design documents and consistent construction follow-through. The Odell Sports & Entertainment Studio is led by LEED-certified architects that have years of related sports venue experience, as well as a determination to make every project sustainable and appropriate to its specific environment.

BB&T BallPark - Home of the Charlotte Knights

Charlotte, North Carolina

The BB&T BallPark is a new 10,000 seat ballpark in Uptown Charlotte for the AAA Charlotte Knights.

The ballpark includes 22 private suites and a Stadium Club on the Club Level, a Homeplate Club on the Concourse Level, and 2 "dugout suites" at the field level.  The ballpark also includes a "Home Run Porch" in right field, a picnic terrace in left field, and outfield berm seating.
Odell is design architect and architect of record, in association with BallparkDesignAssociates.

Beijing Dragon Park

Beijing, China

Bi-Lo Center

Greenville, South Carolina

Programming, site planning, architecture and engineering for a multi-purpose sports and entertainment arena in downtown Greenville. This facility serves as home to an East coast Hockey League franchise. It is designed for private management and has many patron amenities to enhance the revenue generating potential of the facility. There are 30 private suites and approximately 1,500 club seats within the arena.


Bojangles' Coliseum

Charlotte, North Carolina

Odell recently completed Phase 1 of renovations to the Bojangles' Coliseum in Charlotte.  

Odell was the original architect for this landmark dome which opened in 1955 as Charlotte's first coliseum and served as the region's major sports and entertainment facility for over 30 years.  The historic venue hosts the Charlotte Checkers hockey team, concerts, family shows, world-class figure skating, rodeo and bull riding competitions, and a host of other diverse entertainment events for all ages to enjoy.



Charleston Civic Center

Charleston, West Virginia

Approximately 120,000 s.f. of new space include a new ballroom, meeting rooms, front-of-house, back-of-house, and new arena entry lobby.  Renovations include renovating the existing exhibit hall, all lobby spaces, arena concourses and concessions, new food service, new graphics, and exterior improvements.

ODELL was responsible for reviewing prior market studies and providing updated market input from all available stakeholders, followed by a very thorough venue analysis and the creation of a written program and conceptual designs to expand and renovate the Civic Center's arena and convention center.  ODELL then prepared budget estimates with the assistance of a cost consultant, and assisted the City with the development of a feasible budget for construction of new and renovated spaces, FF&E, contingencies, and all related soft costs.


Chengde Media Park

Chengde, China

Columbus Civic Center / South Commons Sports Complex

Columbus, Georgia

The South Commons Sports Complex served as the 1996 Olympic venue for Women’s Fast Pitch Softball. At the heart of the complex is a 10,000 seat civic center arena. The entire complex encompasses a renovated Memorial Football Stadium (for community events), a renovated Golden Park Baseball Stadium for the softball finals and eight new softball fields for the preliminary events.


Crown Coliseum

Fayetteville, North Carolina

This multi-purpose arena and exhibition facility includes an arena tied into the existing exhibition hall. Centrally located meeting rooms, food service preparation and a significant multi-purpose hospitality room space are also a part of this facility. These functions are readily accessible to the existing facilities as well as the new arena facility. A festive theme ties the entire complex together and is expressed in the building facades and the site design included in the 50 acres of master planned civic center.


The arena includes an ice floor and other facilities for minor league hockey. Within the new coliseum are a variety of spaces including a pre-function area, a sub-dividable hospitality room, V.I.P. entrance, food court/concession and novelty sales, administrative and ticketing facilities; 10 V.I.P suites as well as a variety of locker, press and service facilities. The design includes provisions for expansion to 15,000 seats. Also, the arena floor provides for 20,000 square feet of additional exhibit space.


Davidson Athletic Complex

Davidson, North Carolina

Davidson College constructed an addition to the current Baker Sports complex. The new facility features two new varsity practice gyms for men’s basketball and women’s basketball/ volleyball, team facilities, and coaches’ offices. Additionally the project includes a non-varsity cardio-weight room, wellness classroom and dance studios for use by the general student body. Ticketing for the Baker Center was relocated to the addition and serves as the main entrance to the arena on game day. Davidson Athletic Center recently achieved LEED Gold Certification.

Florence Civic Center

Florence, South Carolina

The Florence Civic Center (FCC) is a regional public assembly facility built in 1993.  The existing 10,000 seat arena is accompanied by a ballroom and three small meeting rooms.  In an effort to become more competitive in the region, the FCC needs to expand.  ODELL designed the expansion in three phases.

Francis Marion University Athletic Complex

Florence, South Carolina

The Francis Marion University Athletic Complex is a new multi-venue project that will form the centerpiece for the University’s Athletic program.  Phase I is located at the intersection of Highway 76 and 301 and is situated directly across the University Campus.  The design weaves together the venues with a pedestrian plaza that provides a welcoming and energizing experience for the fans.

The venues for the Athletic complex include the following elements:

  • Baseball Stadium
  • Softball Stadium
  • Soccer Stadium
  • Field House and Lockers
  • Pedestrian plaza
  • Parking
  • Lake and water features


80 Acres

High Point Ballpark Development

High Point, North Carolina

A new minor league ballpark and mixed-use development in downtown High Point, NC.  The ballpark is designed to accommodate football and soccer in addition to baseball. Surrounding mixed-use components include a hotel, retail, office and residential.

Holiday Inn

Charlotte, North Carolina

The Charlotte Apparel Center provides flexible exhibit and meeting  space, a parking deck, and an adjoining hotel in an urban setting built on an entire city block.  Located in the central business district of Charlotte, the center has 440,000 square feet and a 300-room hotel of 14 stories with a swim and exercise club, running track on the roof which overlooks uptown and 900-car enclosed parking garage for the complex.

Marriott Courtyard

Charlotte, North Carolina

This 180-room, 100,000 square foot hotel in downtown Charlotte, North Carolina is an urban version of the “Courtyard” brand.  Two large meeting rooms, two conference suites, one hospitality suite and one executive suite are provided in addition to the prototypical rooms and suites. 

National Stadium Tokyo Competition

Tokyo, Japan

Design competition for new Olympic facilities.

North Augusta Ballpark Development

North Augusta, South Carolina

A new 4,300 seat ballpark for the North Augusta Green Jackets on the Savannah River, with an attached restaurant in right field. The ballpark also includes 20,000 sf of retail/dining spaces for lease to potential franchises, 8 private suites, one party suite, a stadium club, and a building in left field with a fitness center and residential condos.

Omni Hotel

Charlotte, North Carolina

This 18-story trapezoid-shaped hotel of reflective glass provides 380 rooms and features a motor entrance, second level lobby, ballrooms, meeting rooms, several restaurants, retail shops totaling 53,000 square feet and an athletic club.  Below the hotel are three levels of parking for 400 cars.  Rooftop patio and pool are features of this uptown hotel.

PNC Arena

Raleigh, North Carolina

The PNC Arena is home to the Carolina Hurricanes of the National Hockey League and the North Carolina State University basketball team. This multi-sport facility is designed for a full range of athletic, entertainment and performance activities including Broadway stage shows, the circus, touring musical groups and other performances. The seating configuration allows for basketball, hockey, arena football and center and end stage concerts. The building is part of an arena/football stadium sports complex adjacent to the North Carolina State fairgrounds. Odell was the design architect and the architect-of-record.


661,200 GSF


Basketball:  9,722
Hockey:  18,176
Concerts:  19,500
End-Stage 360
Performances:  18,800


66 Luxury Suites
2,000 Club Suites

Polo Dome Study

Bandar Seri Begawan, Brunei Darussalam

This covered Polo Field is for use primarily during the rainy season for the Royal Family in Brunei.
Polo enjoys great popularity in this Southeast Asia country, but the rain often restricts the available days and hours for matches.  This large (12 football fields) tensile structure provides a cover with a naturally controlled environment for play.  The ridge and valley geometry with high points at the structural masts enhances airflow ventilation.  Rainwater is collected in reflecting pools at the perimeter. The evaporation of this water reduces the temperature of the field.

Ramapo Baseball Park Conceptual Design

Ramapo, New York

This Single-A Baseball Stadium is designed as a park within a park with natural views of the surrounding mountains maintained from the main concourse and berm seating. By siting the playing field appropriately, the disturbance of the natural topography was minimized. This also created an intimate and sheltered experience within the existing woods. Nature trails and bike paths radiated out from the center of the site, establishing the site as a year-round destination.

From the design of the sweeping roof structure to the natural stone and wood, emphasis on vernacular architecture and locally available materials was very important in the design and feel of the facility.

Resch Center

Green Bay, Wisconsin

Master planning, feasibility study, design and engineering for construction of a new suburban arena to tie into the existing exposition hall and 6,000 seat Veterans Memorial Arena. The facility is a multi-purpose arena with seating capacities of 9,240 for hockey, 10,040 for end stage concerts, and 10,902 for basketball. It has additional telescopic risers to provide a larger floor area and flexibility to be used in conjunction with the exposition hall to attract larger trade and consumer shows. The arena has premium seating and 20 private suites with access from a private concourse.



Chesterfield County, Virginia

SportsQuest is a sports and family entertainment campus that will be located on a 250 acre campus located in Chesterfield County at the intersection of Route 288 and Powhite Parkway. SportsQuest will include sports programming for recreational enjoyment, youth development, and high performance athletes in 20 Olympic amateur sports.

The site includes 18 soccer fields capable of hosting large tournaments, a 400m running track with seating for 1,500 spectators, an international size ice rink which can host speed skating events and Olympic hockey, an Olympic size swimming pool, and a large field house that can be configured to host multiple sporting events such as basketball, volleyball, wrestling, fencing and squash.

The site also includes amenities and services such as an entertainment area, a food court, health club and outdoor amphitheatre to integrate and enhance spectator experiences within SportsQuest.


250 Acres

Time Warner Cable Arena

Charlotte, North Carolina

The TimeWarner Cable Arena is located just blocks from the Historic Center of Charlotte. It is the home of the Charlotte Bobcats NBA team, but also hosts a diverse mix of events ranging from the circus and family shows to major concerts and ice shows.  Odell Associates led the Urban Design phase for the arena, was involved in the design process, and collaborated in the production of the architectural and engineering construction documents in association with Ellerbe Becket and the Freelon Group.


785,000 GSF


Basketball: 19,026 (expandable to 20,200)
ECHL Hockey: 14,100
Pro-Wrestling: 20,200 (maximum)

  • End stage 180 degrees: 13,376
  • End stage 270 degrees: 15,236
  • End stage 360 degrees: 18,249
  • Center stage: 18,504

Theatre: 4,000–7,000


Tulsa BOK Center

Tulsa, Oklahoma

The BOK Center is a state-of-the-art sports and entertainment venue in downtown Tulsa. The venue accommodates over 18,000 people and is designed to host major concerts, family shows, ice shows and other world-class entertainment.  Odell was the sports design architect and architect-of-record in association with Matrix Architects and design architect Pelli Clarke Pelli.


580,000 GSF


Central Stage: 19,199
Basketball: 17,839
Hockey: 17,096
Arena Football: 16,582
End Stage: 13,644


New Concert Venue of the Year 2008
Facility Executive of the Year 2008
Venue of the Year 2009
Facility Executive of the Year 2009
Best Venue in Central Hockey League – Voted by CHL players
Best Locker Rooms in Central Hockey League – Voted by CHL Players
Excellence in Construction Award – Awarded by Associated Builders and Construction
AIA Eastern OK – Inaugural Awards Program – 2009 Merit Award

UNCC Student Activity Center

Charlotte, North Carolina

The University of North Carolina at Charlotte’s Student Activity Center is a new focus of activity for the entire campus. The purpose of the facility is three fold: (a) to provide space for student recreation and intramural play, (b) to provide for events such as performances, varsity sports, and commencement, and (c) to provide a focal point for student life.

A mixture of fixed and moveable seating provide a multi-purpose facility suitable for graduation, convocation, and athletic events.

Major spaces included within the facility are an arena with 9,500 fixed and telescopic seats, convertible to a series of intramural practice courts. The arena is complemented by administrative and athletic offices, varsity locker facilities, exercise areas, a game room, and a hospitality suite. A concourse designed to meet not only the needs of spectator events, but as an area of student interaction and focus of student life on a daily basis is an essential element within the design.

Westin Hotel

Charlotte, North Carolina

The 700 room hotel includes suites and hospitality rooms found in all major convention center hotels.   

The Conference Center includes a 12,000SF Ballroom and a junior conference center.  Parking is underground and the site is master planned for a future 400,000-600,000SF office building. 

In association with John Portman and Associates.

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